Star designer Marcell von Berlin turns roller blinds & Co. into trendy fashion
A roller blind can be so stylish: the viewer has to look twice to see a window decoration in the haute couture design in the trendy black and red contrast. And yet the model cuts an impressive figure in her dress on the catwalk. Fashion that is actually intended for the window is surprisingly turned into festive evening wear: the up-and-coming star designer Marcell von Berlin had this brilliant idea – and at the same time worked as a prominent partner in the 25th anniversary collection of JalouCity.de.
The designer quickly made a name for himself with glamorous, feminine designs – far beyond the capital. His high fashion label is particularly known for extravagant evening wear, the store in the western city of Berlin is a hip address. And yet: You will search in vain for the extraordinary designs of roller blinds, pleated blinds and more. Because Marcell von Berlin designed these evening dresses exclusively for the JalouCity.de anniversary campaign – as haute couture, which then adorns the windows. The idea for this extraordinary anniversary collection was born especially for the 25th anniversary of the nationwide specialist retailer for sun protection and window decorations.
Haute couture for the window
Trendy color combinations, unusual designs and special materials turn roller blinds, pleated blinds, jalousies and double roller blinds into real fashion. As the catwalk photos prove, the designer designs can even be worn very well on the body – but, of course, they are even better suited as window couture. The exclusive collection has been available since March 15, 2015 in the 35 branches of the specialist for window fashion.
Window decoration specialist for 25 years
For exactly a quarter of a century, JalouCity.de has specialized in the dosage of light, sun and shade. The company has 35 branches nationwide and sells the full range of window fashion products via its own online shop. For the 25th anniversary of the company in 2015, a special anniversary collection was created, which is available on site with a 25 percent price advantage until the end of the year. Blinds, roller blinds, pleated blinds and double roller blinds are available in exclusive designs.